One of the most important things you need are banners – large PVC banners will catch the eye of people as they wander around the exhibition, and let them know that you’re there, and what you’re doing there. Placed in the right spot, they will do a great job of shouting “Hey!” –from there you will need a few other things to reel them in.

Banner stands can act as a row of lights along a runway, particularly the ones that come with a light. When you find the right location, they can be seen from several angles, and potential customers will be able to see them as they walk towards you. If they display an eye-catching design, the customer will forgo all other stands selling the same thing, and head directly to you. What’s more, they can be safely stored in the padded case they come with, so when you pack up and head to the next show they’ll arrive in tip-top condition. Purchase several, and rotate them as you set up for each expo. Keeping things up-beat and interesting is the key to projecting the same to your customers.

Once you have the customer in your little stand (or, big corner stand, if you’re lucky) then you need to have somewhere to demonstrate your goods or show them samples, or even complete purchases. This is where a pop up stand is king. Pop up stands come curved or straight, and sit behind you (particularly great if the only thing there is a boring carpeted partition). A printed graphic advertises your product, and the stand it hangs from is quick and easy to assemble and pack up (all the while constructed from strong, lightweight aluminium).

The carry case converts into a stand with its own printed graphic, and this can be used to display printed material, or for customers to sign the sales form! The stand/case also has wheels for easy manoeuvrability and the whole thing comes with a spares kit so if the included light blows its bulb, you won’t be caught short.

Speaking of keeping things up-beat and interesting, you can purchase replacement pop up panels for your pop up stands, so at each show you can advertise a different special or offer.

Depending on where you purchase your advertising materials from, many companies offer deals on bulk buys, so take advantage and buy enough to last a year, then rotate them as you go. Make sure your first impression is a lasting one!